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Leading Humans in Business

The more we learn about the human mind, the more we understand that we are not purely logical beings. Our unconscious mind runs the majority of our life. Our past experiences and decisions, instincts...

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How to Lead a Couch Potato

Couch potatoes are couch potatoes thanks to their preference mindware.  Eager beavers are eager beavers thanks to that same program.  Thinkers are thinkers. Planners are planners. You can thank our...

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Why Neuroscience is the New Leadership (and Human) Frontier

Every day we learn that what we’ve been taught about our human minds and behaviors is pretty much wrong. For example we’ve been told that: Humans are rational creatures dominated by our conscious,...

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